The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age

A former journalist and now a specialist in crisis media management in Australia, Jordan-Meier explains how corporations, governments, non-profits, and even individual celebrities can spin their misdeeds, now that so many people are connected by digital communication networks. She covers media, crisis, and new reporting tools; stages of a crisis; spokespeople--speed matters and perception is everything; media interviews--rules of engagement in a crisis; and communication rules and tools. Among specific topics are social media's role in crisis, the finger-pointing stage, the role of the frontline, dealing with difficult questions, and what to communicate. Annotation 穢2011 Book News, Inc., Portland, OR (booknews.com)