The Potter Principles: The Secret to Successful Business Recruitment

The concept for the Potter Principles originated through a private, non-profit organization called the Inland Northwest Economic Alliance (INEA). Made up of eleven economic development groups from throughout Eastern Washington and Northern Idaho, INEA is a regional economic development initiative funded through a combination of public and private funding sources. Its Board of Directors is comprised of economic development professionals from throughout the region known as the Inland Northwest. The INEA and its supporters are continually looking for ways to educate and promote successful economic development initiatives to strengthen regional economies.

In The Potter Principles, learn about Bob Potter's experiences and principles as a business recruiter. During his many years leading Jobs Plus -- the economic development organization representing the greater Coeur d'Alene area and Kootenai County in Northern Idaho -- and supporting INEA, Potter has enjoyed many recruitment successes.

Jeni Forman was raised in eastern Washington. She received her Bachelor of Arts in Communications and her MBA from the University of Washington. She has over twenty years of business management experience in both the private and public sectors. She worked with Mr. Potter while serving with the Inland Northwest Economic Alliance.