The Astonishing Power of Story

An American president watches a Hollywood movie about nuclear war, later he signs a treaty ordering the destruction of nearly 3 000 weapons of mass destruction. He claims the made-up story changed his mind about nuclear policy. A CEO tells a two-minute anecdote about Pavarotti that overhauls customer service. A man alters his personal story and changes his destiny. Taking you on an inspirational journey from the birth of humankind to the present, Justin Cohen shows how stories have driven the explosive speed of human progress and how you can use their power to change your life, your organisation and maybe even the world. ＂The best book on the power of story out there. There’s the theory, there’s the practice but above all Justin tells a fascinating story.＂ Scott Friedman, Past President, National Speakers Association (USA) ＂A must for every leader.＂ Brian Chernett, Founder and Executive Chairman, The Academy for Chief Executives, (UK)