On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.

As seen on GOOD MORNING AMERICA and in HARVARD BUSINESS REVIEW BEST BOOK of 2023: Awarded by American Book Fest in Business: Marketing and Adverting

Your job title isn’t your brand, nor is the name of your company. You are your brand--because what you do today may not be what you do tomorrow.

When you give meaning to your own name, it secures your professional longevity. If you don’t do the work to communicate your value, other people will happily make up their own version of your story--or worse, forget about you. When your personal brand is strong, your name is dropped in rooms you’re not in and you’re recommended for opportunities others haven’t heard of. In a world where the lines between what is personal versus professional are blurred and we communicate nonstop in person, over email, and on social media, articulating the message you want to send and learning how to market yourself are paramount to success. Waiting for people to notice you’re good at what you do is not a strategy.

Aliza Licht, a former fashion executive who successfully parlayed her communications expertise into a multimedia consultancy, shares insider tips from her own lived experiences and advice from expert contributors such as renowned communications coach Dorie Clark and global auctioneer Lydia Fenet. Their advice helps you define what it is you want to be known for, then gives you a step-by-step game plan for aligning your self-reflection with public perception. And that’s how you build a brand--the brand of you.

This book is for anyone looking to make a name for themselves or change how they’re viewed. It’s for the recent graduate seeking their first job, the middle manager looking to level up, the executive who wants to be considered a thought leader, the entrepreneur building from scratch, the person who wants to pivot to a new career, the influencer who is their own brand. . . . It’ for anyone who wants to feel proud when they hear the words ＂that’s so on brand for you.＂

ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand-building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was named one of ＂America’s Next Top Mentors＂ by The New York Times and Business Insider’s ＂Top 20 Most Innovative Career Coaches.＂ As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous Twitter phenomenon DKNY PR GIRL. Licht is a sought-after keynote speaker and sits on several industry boards. She lives in New York City with her husband, two children, and two dogs. Find her online at alizalicht.com and @alizalichtxo.