The founding text of today’s billion dollar coaching industry, Coaching for Performance remains the world’s bestselling coaching book. This major new edition is designed stay ahead of the profession with practical visuals and new material developed by the leading international performance consultants. With a focus on coaching as a way of being rather than a temporary process, this new edition explains how coaching can have a profound effect on the culture of an organization. No longer an activity conducted in isolation by a select few managers, coaching can impact the growth of the whole company as well as the personal growth of the individual. The influential GROW model (Goals, Reality, Options, Will) featured in the book, is supported by new international studies and examples which are included throughout ensuring that this will continue to be the definitive guide to coaching and leadership.