Primetime 1966-1967: The Full Spectrum of Television’s First All-Color Season

The year 1966 was when many TV viewers all over America discovered the wonders of ＂in living color.＂ The 1966-1967 primetime television lineup was remarkable not only for the legendary shows that aired, but also because it was the first season in which every show on primetime, across all three major networks, was broadcast entirely in color. Celebrating this iconic year of television, this book covers every scripted episodic show that aired on the ABC, CBS, and NBC networks during the 1966-1967 season in primetime. It includes longtime favorites such as Batman, Bonanza, Voyage to the Bottom of the Sea, and The Lucy Show and the notable shows that premiered that year such as Star Trek, The Monkees, Green Hornet, Mission: Impossible, It’s About Time, and the color revival of Dragnet. Organized by genre, each entry examines a show from conception to cancelation (and sometimes beyond), ratings, critical and fan reactions, and the show’s use of color.

Thom ＂Beefstew＂ Shubilla is a professor of speech communication at Luzerne County Community College in Northeastern Pennsylvania and writes for Screem and Monster Bash Magazines. He lives in Plains Township, Pennsylvania.