Television by Stream: Essays on Marketing, Content and Audience Worldwide

＂Online television streaming has radically changed the ways in which programs are produced, disseminated and watched. While the market is largely globalized with some platforms streaming in multiple countries, audiences are fragmented, due to a large number of choices and often solitary viewing. However, streaming gives new life to old series and innovates conventions in genre, narrative and characterization. This edited collection is dedicated to the study of the streaming platforms and the future of television. It includes a plethora of carefully organized and similarly structured chapters in order to provide in-depth yet easily accessible readings of major changes in television. Enriching a growing body of literature on the future of television, essays thoroughly assess the effects new television media have on institutions, audiences and content＂--

Christina Adamou is an associate professor in film and television studies at the School of Film, Faculty of Fine Arts at Aristotle University in Thessaloniki, Greece. Her research interests include contemporary television, film and television genres, films and television for children as well as class and gender representations in film and television. Sotiris Petridis is a postdoc researcher at Aristotle University in Thessaloniki, Greece. His research interests are film and television genres, screenwriting theory and practice, audiovisual rights, and the new ways of film and television promotion. He is a member of the European Film Academy and the Hellenic Film Academy.