The goal of this book is to connect technically competent professionals with consumers that desperately need their service. Ron Butt, CFP has been helping individuals and businesses accomplish their goals for over 30 years as a financial planner. In addition he established one of America’s largest Registered Investment Advisory firms, (ARGI Investment Services, LLC) and comprehensive fee based financial planning firms. He has helped numerous advisors reverse their tedious often unproductive new business approach, from an unplanned cold call sales method, to a system where abundant viable prospects in the market seek them.