Dr Abeba N. Turi is currently teaching faculty at the University Canada West in Vancouver, Canada. She has worked as an assistant researcher in a co-utility project, with a theme in the Digital Economy at the Rovira I Virgili University, Spain. She has participated in the preliminary project draft of the PACIOLI (on designing Trust Company of the future) and Health Lottery (investigating new technological solutions that support to incentivize healthy behavior), projects at the HES-SO Valais, Institute Entrepreneurship & Management in Switzerland. She has experience working in the areas of web-based business models which is at the core of modern digital entrepreneurship. She has also served in various teaching positions.