博客來The thought of overseas investments is not only convoluted and challenging, but inspiring and rewarding. When people think about the extant business world, the considerations tends more towards the political economy of operating environments in offshore markets than the intricacies of business ethics and management of employee diversity. However, all these factors are equally pertinent to achieving a successful foreign expansion and realising a sustainably rewarding offshore presence.
In the contemporary business world, uncertainties in offshore markets are mainly driven by the forces of globalisation (and recently, populist protectionism) as well as technological innovations/adaptations. Although, the controversy that surrounds globalisation has tainted its immense contribution to global growth and economic prosperity, the improvement in quality of life brought about by technological advances in global financial integration, and inevitable interdependence of economies, cannot be overemphasised.
Global Business Management accommodates these and other challenging considerations, giving a well-considered and rounded view on the chaotic challenges posed by management praxis in the unconventional global marketplace.
Highlights of the book include:
-a new perspective on globalisation, taking into account the recent uprising of populist ideologies in emerging markets and the developed world
-a chapter on ethics and global diversity management
-a chapter on technological, information and business innovation
-a chapter on global capital market dynamics, specifically addressing the adoption and adaptation of financial instruments as they affect cross-border investment decisions
-a unique approach to the evaluation of institutional instruments and the attraction of investment in emerging markets (especially in Africa)
-a blend of theory and practical knowledge of operating environments, especially in emerging markets, and more specifically in Africa
This book is relevant for students completing Bachelor’s, Honours and specialised Masters degrees in Business Management, as well as the existing business-inclined academic community. It will also be indispensable to active and aspiring global business practitioners.
