購物比價找書網找車網
FindBook  
 有 1 項符合

Behavioral Science in the Wild

的圖書
Behavioral Science in the Wild Behavioral Science in the Wild

出版社:Rotman-Utp Publishing
出版日期:2022-05-15
語言:英文   規格:精裝 / 320頁 / 22.86 x 15.24 x 2.54 cm / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 1977
博客來 博客來
企業管理
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Behavioral Science in the Wild

內容簡介

Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world - from lab to field.


Behavioral Science in the Wild helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems.


As the second book in the Behaviourally Informed Organizations series, Behavioral Science in the Wild takes a step back to address the "why" and "how" behind the origins of behavioral insights, and how best to translate and scale behavioral science from lab-based research findings. Governments, for-profit enterprises, and welfare organizations have increasingly started relying on findings from the behavioral sciences to develop more accessible and user-friendly products, processes, and experiences for their end-users. While there is a burgeoning science that helps us to understand why people act and make the decisions that they do, and how their actions can be influenced, we still lack a precise science and strategic insights into how some key theoretical findings can be successfully translated, scaled, and applied in the field.


Nina Mazar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behavior change challenges using behavioral science.

 

作者簡介

Nina Mazar is a professor of marketing at Boston University Questrom School of Business and the co-founder of BEworks, a commercial consulting team dedicated to the application of behavioral economics to real-world challenges.
Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action Research Centre at Rotman [BEAR].

 

詳細資料

  • ISBN:9781487527518
  • 規格:精裝 / 320頁 / 22.86 x 15.24 x 2.54 cm / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
金石堂 - 今日66折
周姚萍的小作家書房2:溼地奇案
作者:周姚萍
出版社:五南圖書出版股份有限公司
出版日期:2020-10-28
66折: $ 165 
金石堂 - 今日66折
禪棒喝:禪教你早晨不賴床,白天投入工作,夜晚歸零
作者:平井正修
出版社:木馬文化事業有限公司
出版日期:2021-09-15
66折: $ 211 
 
博客來 - 暢銷排行榜
叛逆玩家 01 博客來獨家作者親簽版
$ 252 
金石堂 - 暢銷排行榜
反派吸血鬼的求生哲學03(完)(限制級)
作者:草草泥
出版社:朧月書版有限公司
出版日期:2024-11-13
$ 229 
Taaze 讀冊生活 - 暢銷排行榜
手寫韓語單字記憶法:基礎800寫字帖,一筆一劃邊寫邊背,自然而然就記起來!(附QRCode雲端音檔)
作者:郭修蓉
出版社:晨星
出版日期:2024-09-01
$ 263 
金石堂 - 暢銷排行榜
我們不可能成為戀人!絕對不行(※似乎可行?) (首刷限定版) 05
作者:みかみてれん
出版社:東立出版社
出版日期:2024-11-11
$ 760 
 
Taaze 讀冊生活 - 新書排行榜
臺灣名人傳記漫畫:許世賢【台文版】
作者:蠢羊
出版社:時報文化出版企業股份有限公司
出版日期:2024-11-19
$ 252 
金石堂 - 新書排行榜
叛逆玩家 01
作者:花於景
出版社:魔豆文化有限公司
出版日期:2024-11-20
$ 253 
博客來 - 新書排行榜
名偵探柯南(104)特別版
作者:青山剛昌
出版社:青文
出版日期:2024-11-14
$ 157 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策