Ed Grant started teaching Subconscious Golf concepts at seminars and golf schools around the country in the 1970s. Grant’s work has helped dozens of top-level PGA Tour players from the 1970s to today, and his mental game techniques have been adapted and utilized by some of the game’s most prominent instructors, including Jim Flick, Jim McLean, Bob Toski and Dave Stockton. By combining research from diverse fields in performance golf psychology, Ed has created a program based on the principle that golf is as much a mental game as a skills game. Researching and understanding how the brain works and affects physiology, muscle tension, thought patterns and ultimately performance on the golf course is at the core of Subconscious Golf. Grant is based in Scottsdale, AZ. For more information, visit subconsciousgolf.com Matthew Rudy is the author or co-author of 15 golf instruction books, including collaborations with Dave Stockton, Stan Utley, Johnny Miller and Hank Haney. He is a senior writer at Golf Digest, where he has produced more than 20 cover stories since 1999 with players and teachers like Ernie Els, Phil Mickelson, Haney and Butch Harmon. He lives in Bridgeport, CT. For more information, visit matthewrudy.net.