Diversity & Inclusion: The Big Six Formula for Success

The case that I make for diversity and inclusion is not just sociological or democratic: it is a business strategy. That is the focus of this book.

I developed this framework for corporations and associations. It will show you how to increase your revenues directly, through understanding the pathways that I provide, and by implementing the Big Six Action Plan that I outline, so that you can take a comprehensive and holistic business approach to diversity & inclusion in your own company.

I explain how to ensure a diverse workforce at every level, how to reach a multi-cultural marketplace, and how to include diversity in your image as a way of ensuring the greatest opportunities for growth and expansion.

Most savvy executives today are attuned already to the diversity of the contemporary U.S. marketplace, but with this book, you will also be equipped with all of the most current data and facts regarding American ethnic and racial diversity as it pertains to your product or service.

D.A. Abrams is Chief Diversity and Inclusion Officer for the United States Tennis Association, and a Certified Association Executive(TM). He has worked for the USTA for 20 years on both the national and sectional levels. Prior to his transition to leading the D&I effort, he served as the Executive Director of the USTA’s Eastern Section, where he led it through unprecedented growth. Under his leadership, the section’s membership increased by more than 20 percent, and its recreational programs for adults and juniors expanded, as well. Prior to joining the USTA’s Eastern Section, Abrams served as the Director of Outreach for the USTA’s national office in White Plains, where he helped to expand the organization’s National Junior Tennis and Learning (NJTL) network and other programs for special populations. He has been a pioneer by becoming the first African-American executive director of a USTA regional office at the USTA Missouri Valley section. While there, Abrams increased USTA individual and organizational membership and exceeded goals set for growth in USTA programs, including USA Tennis 1-2-3, Team Tennis, Community Tennis Associations, NJTL, Schools and Park and Recreation organizations. Abrams began his USTA career in 1993 as a national coordinator for the NJTL program in the USTA’s national office. He played tennis at Millersville University in Pennsylvania, and earned a Master’s degree from Metropolitan State University in Minneapolis. Abrams was born and raised in Philadelphia, where he participated in the city’s NJTL program. D. A. is also the author of ＂Certified Association Executive Exam: Strategies for Study & Success.＂ Please feel free to contact him. He is a popular speaker on the topics of Diversity & Inclusion, and Association Management: Twitter - @DAAbrams1 Instagram - DAAbrams1 LinkedIn - D.A. Abrams, CAE Facebook - David Anthony Abrams