購物比價找書網找車網
FindBook  
 有 1 項符合

Hoodwinked: How Cult Marketing Tactics Left Us Anxious, Broke, and Conned

的圖書
Hoodwinked: How Cult Marketing Tactics Left Us Anxious, Broke, and Conned Hoodwinked: How Cult Marketing Tactics Left Us Anxious, Broke, and Conned

作者:Einstein 
出版社:Prometheus Books
出版日期:2025-02-04
語言:英文   規格:精裝 / 272頁 / 22.86 x 15.24 cm / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 1100
博客來 博客來
市場研究
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Hoodwinked: How Cult Marketing Tactics Left Us Anxious, Broke, and Conned

內容簡介

Powerhouse marketing expert, narrator of Netflix’s Buy Now documentary, shows how today’s biggest brands are using cult-like tactics to capture not just your wallet, but your devotion.

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.

This groundbreaking book uncovers:

  • How social media platforms use anxiety-inducing algorithms to keep you trapped in a purchase-panic cycle
  • The secret playbook marketers use to create "brand religions" around everyday products
  • Why even the most rational consumers fall prey to scarcity marketing and manufactured FOMO
  • Practical strategies to break free from manipulative digital marketing tactics


With compelling real-world examples and insights from industry insiders, Hoodwinked equips you with the knowledge to recognize and resist these sophisticated manipulation techniques. Dr. Einstein’s expertise has been featured in The New York Times, Wall Street Journal, and Harvard Business Review, making her the perfect guide through the maze of modern marketing manipulation.

Break free from the cult of consumerism--discover how to make mindful choices in an increasingly manipulative digital marketplace.

"Easy to read, and such a good peek behind the curtain of for-profit companies and the ways they influence and manipulate us," --Daniella Young, author of Uncultured

 

作者簡介

Dr. Mara Einstein is a powerhouse marketing critic. After working for a decade in corporate marketing for some of the biggest names in the business (hello, MTV), she left to become an academic. . She is a tenured professor and former chair in the department of media studies at Queens College (CUNY). . She is a tenured professor and former chair in the department of media studies at Queens College (CUNY).

Mara will be featured in a Netflix documentary on greenwashing being produced by Grain Media. Principal shooting is in March 2023 and the film will start streaming in 2024. Mara is regularly quoted in The New York Times, Los Angeles Times, Bloomberg BusinessWeek, and The Wall Street Journal, among many others, and has appeared on HuffPost Live, The Brian Lehrer Show, NPR’s Marketplace (multiple times) and popular podcasts, such as The Majority Report with Sam Seder. She has also written for Advertising Age, Harvard Business Review, Newsday, and Fastcoexist, and given talks from Brazil to the UK on topics from marketing religion to social media influencers.

Mara serves as the inaugural chair of the research and academic group of The Impact Guild, which empowers people to use media, technology, and pop culture for social good and healthy democracies. She has served as an expert for the Federal Communications Commission (FCC) and the US Government Accountability Office (GAO), was named one of 100 Significant Women in Native Advertising by the Native Advertising Association, and is an Emmy-voting member of the National Academy of Television Arts & Sciences. Locally, she is on the board of the Kew Gardens Civic Association, fighting against building new jails and for the MTA to support local businesses.

Dr. Einstein (and, yes, she is distantly related) holds a PhD in Media Ecology from New York University, an MBA from the Kellogg Graduate School of Management at Northwestern University.

 

詳細資料

  • ISBN:9781493086153
  • 規格:精裝 / 272頁 / 22.86 x 15.24 cm / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
金石堂 - 今日66折
一九八四(精裝版)
作者:喬治.歐威爾
出版社:時報文化出版企業股份有限公司
出版日期:2020-06-16
66折: $ 238 
金石堂 - 今日66折
一起炫耀,今天運動了(二版):95組超燃脂鍛鍊
作者:李霄雪
出版社:幸福文化
出版日期:2021-09-29
66折: $ 257 
金石堂 - 今日66折
爆笑小火龍生活成長故事(一套7冊)
作者:哲也
出版社:親子天下股份有限公司
出版日期:2020-06-15
66折: $ 1214 
金石堂 - 今日66折
點餐‧購物日本語:從菜單到購物清單,教你一定要學會的日語怎麼說(附一掃就會說QR碼線上音檔)
作者:康翰娜
出版社:語研學院
出版日期:2022-06-30
66折: $ 297 
 
金石堂 - 暢銷排行榜
平凡職業造就世界最強 (首刷限定版) 14
作者:白米良
出版社:東立出版社
出版日期:2025-05-31
$ 295 
博客來 - 暢銷排行榜
美國第一健身強人,給女生的科學化鍛鍊全書:重訓×飲食,12週有效訓練,女生也能練出精實肌肉
作者:麥可.馬修斯 (Michael Matthews)
出版社:采實文化
出版日期:2022-02-10
$ 513 
Taaze 讀冊生活 - 暢銷排行榜
數學公式圖鑑︰利用圖像思考,提升理解效率!考試拿高分
作者:阿基頓敦
出版社:遠見天下文化出版股份有限公司
出版日期:2025-02-06
$ 276 
Taaze 讀冊生活 - 暢銷排行榜
阿甘節稅法︰全方位理財第三堂課,讓你隱型加薪,退休金翻倍(限量簽名版)
作者:闕又上
出版社:萬化企業
出版日期:2025-04-25
$ 395 
 
博客來 - 新書排行榜
憲在台南:林俊憲的台南美食私名單
作者:林俊憲
出版社:麥浩斯
出版日期:2025-03-22
$ 227 
Taaze 讀冊生活 - 新書排行榜
故事劇本診療室:無論新手老手都想知道的70個寫作解方
作者:東默農
出版社:原點出版
出版日期:2025-04-25
$ 385 
金石堂 - 新書排行榜
伴侶未滿的我們(全)特典版
$ 174 
金石堂 - 新書排行榜
攀高、續抱、快逃──K線之道:股票要漲,不能純靠題材,更需要資金拉抬。K線比財報早知道,賺到70%漲幅。
作者:林家洋
出版社:大是文化有限公司
出版日期:2025-04-30
$ 379 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策