The Science of Personal Dress for MEN and BOYS

This book has been printed with the highest quality premium inks possible in order to display the colors needed to express the refined elements of this artistic teaching.

This book is a fully illustrated synopsis of the classic work, The Science of Personal Dress COMPLETE STUDY, adapted specifically for the selection of attractive clothing for MEN and BOYS.

This knowledge is certainly worth a grown man’s time-and innately reassuring for young men. These concepts are real and based on proven mathematical formulae and make total sense when pointed out.

COMMON QUESTIONS OF MEN’S DRESS THAT NEED TO BE ANSWERED:

Single or double-breasted jackets?
Set-in sleeves or drop shoulder styles?
Two or one vent jackets?
Pants cuffs or no cuffs?
Wing tip or tassel dress shoes?
Plain or button-down collars?
Sport, round or V necklines?
Stripe or paisley ties?

FOR SALES AND MARKETING This 104 page book is especially useful for anyone working with men’s clothing. This is important because good taste can be learned! George Zimmer of The Men’s Wearhouse gave this system a thumbs up and had his own colors analyzed by Irenee. With this information, a salesperson will know fundamental color and line principles and how to apply them with common sense. The concepts are mathematical facts and carry the ring of truth and will make sales. Sales people will personally dress with more awareness and look sharper, as well as have even greater confidence and expertise for creating sales. This new paradigm covers:

COLOR: The advantage of The Science of Personal Dress approach is that Hair and Eye Colors have been arranged in harmonic sequence and the placement of where the individual falls in the color lineup is obvious; therefore, time-consuming testing procedures are avoided.

SHAPE AND LINE: This approach is based on body structural differences that are apparent in a man’s build. Again, easily observed there is no time-consuming measuring encountered. The male figure has a natural shoulder angle and hip placement which is proven to be extremely helpful in understanding which styles ride comfortably and naturally on the body form. For more information see: www.thescienceofpersonaldress.com Quote: ＂You may not know what is wrong, you may not even know there could be something better, but you always know when something is really right...you can feel it!＂

KEYSIZE: This is the best...shows what size patterns are best for ties and shirts. This is determined by the placement of face features - the spacing and size of nose, mouth and eyes. Unique to this system, and is a gem of knowledge to have.

Welcome, and I always look forward to hearing from you as we connect together through insights from this time saving, practical, striking standout study. Irenee

Irenee Riter Color and line educator and lecturer of The Science of Personal Dress. The author and illustrator of sixteen products and books on color, line, and structural form of the human body. One of the early pioneers of color analysis, Irenee went beyond conventional four-season color methods and discovered ＂balanced＂ colors, by organizing all colors into harmonic sequences of color. This supplied the missing link between warm and cool colors that colorists were looking for. She designed four progressive color programs and worked with innovative printers developing training books and tools for colorists to use throughout the country and Europe. Early on was president of Colors Persona Corporation for fifteen years, designed the marketing and testing procedures for D’Saison Creative Colors in Huston, Texas, in association with Miss America advisor. Worked with professional photographers, progressive custom clothing manufacturer Designs On You in Missouri, as well as a company developing custom clothing using high-tech computer programming in Chicago. Lectured for Ray’s Institute of Design in Chicago, taught at the Classic Beauty Colleges in Arizona, at the College of Marin and De Anza College in California, and for two years was instructor of the required color and line foundation classes for the fashion department at the Academy of Art in San Francisco. Irenee now writes and illustrates teachings on these subjects in Pleasanton, CA. Other books supporting principles of The Universal Language of Color and Line include: The Science of Personal Dress Complete Study The Science of Personal Dress for Women and Girls The Science of Personal Dress for Men and Boys The Universal Language of FACE READING Impeccably Sharp - What Wise Men Know...and Young Men Can Learn Professional Color Tester Book See www.thescienceofpersonaldress.com