Improve Sales in 60 Minutes: Storytelling Guide

Storytelling is the art of selling through stories. We, as a human species, use stories as long as we exist. It is the finest form of transferring knowledge from one person to another. It is the most basic language everyone understands.
With the right story, everyone can be convinced
This language is independent from culture, dialect and age. It is a code that touches us on such a deep level that it breaks every barrier. It makes the people in the dialog feel that they are people and not selling or deciding machines. With the right story, everyone can be convinced. And every product can be sold. Stories became our vehicle of selling a long time ago. Only recently, people understood its importance. In 2012, Storytelling became a buzzword that sold itself. Still, storytelling is an art not everyone masters. Still, many salespeople are not able to tell a story right. They work way beyond their capabilities. But why is that?
Effective storytelling is a lovely art, and you need only 60 minutes to go into your next sales meeting as a Storyteller! If you use this guide, you return from the next sales meeting having made the sale, with a new skill (Storytelling for Sales) and able to tell your co-workers how you conviced the client to buy.