博客來This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.
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Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding的圖書 |
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Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding 作者：Watkins 出版社：Lexington Books 出版日期：2018-10-15 語言：英文 規格：精裝 / 15.2 x 22.9 x 1.9 cm / 普通級 |
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圖書名稱：Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding
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