Social Psychology of Dress

Social Psychology of Dress, 2nd Edition presents and explains the major theories and concepts of human behavior relating to dress, drawing from the social science fields of psychology, sociology, and anthropology. The text positions dress as a process in which individual preferences, membership in social groups, and cultural awareness all impact choices about attire and appearance. Using empirical data and examples from current events and popular culture, the authors define dress, present its origins and functions, and discuss research methods for dress. They also explore the relationships between dress and topics including social perception, impression formation, identity, cultural patterns and rituals, and body image. Box features highlighting applications to the fashion industry, end-of-chapter summaries, and discussion questions to further engage students in their study of dress.

New to this Edition:
-New Dress Research in the News, Application to Consumer Behavior, and Social Media Application features and updated Dress in the News features addressing contemporary topics such as cultural appropriation, workplace discrimination, and advocacy for racial inclusivity
-Increased focus on diverse cultural influences
-Coverage of current industry trends including new research findings, smart clothing, and the body positivity movement
-Discussion of the Covid-19 pandemic through examples and case studies

STUDIO Features Include:
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of essential vocabulary

Instructor Resources
-Instructor’s Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes
-Test Bank includes sample test questions for each chapter
-PowerPoint(R) presentations include images from the book and provide a framework for lecture and discussion
-In-class activities stimulate student engagement with course material
-Online chat activities encourage student participation and provide creative alternatives for content delivery

Kim K.P. Johnson is a Professor Emerita in the Retail Merchandising Program at the University of Minnesota.

Nancy A. Rudd is a Professor Emerita in the Consumer Sciences Program at The Ohio State University.

Sharron J. Lennon is a Professor at the Eskenazi School of Art, Architecture, and Design at Indiana University.