博客來Managing Innovation in the Digital World presents an integrated approach to innovating successfully in our increasingly digital world. Digital refers to the processing, transfer and storage and using of information by electronic means and the broad opportunity for transformation this creates. It is the catalyst, raw material and glue which will enable the creation of better and more sustainable organizations and industries.
This book highlights how the unit of competition and performance is shifting from the organization to the ecosystem and discusses the evolution of the Open Innovation 2.0 paradigm whereby multiple stakeholders collaborate and combine to deliver new propositions based on shared vision and shared values. Packed with rich case studies from both private and public sector organizations such as Intel, Mastercard, Anam and Ireland’s Health Service, the book not only shares new digital innovation theory but also elucidates this with practical tools and lessons. It discusses the critical importance of an open, generative culture which supports experimentation and risk and introduces an Innovation Capability Maturity Framework which allows organizations to assess their innovation capability and then systematically identify actions to improve it.
With its focus on value as the core metric by which all innovation in measured, this is an essential book for all professionals who, using digital technologies, seek to create better products and services, better industries and a better and more sustainable world.
