AI in Digital Marketing

This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in thedigital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI’s applications across a spectrum of areas, including data analytics, content creation, customer targeting, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM), and Email Marketing. A distinctive feature lies in the author’s extensive real-world experience, providing many useful business applications of AI. The book is designed for marketing professionals, business executives, educators, and students, and offers numerous examples and case studies.

FEATURES:

• Underscores the significance of content marketing in the AI era, covering AI-driven content creation, content curation, and search engine optimization
• Examines social media marketing in detail, with valuable insights into social media listening, chatbots, using Google Ads(TM), and influencer marketing
• Provides a comprehensive section on paid advertising and paid social media, revealing programmatic advertising, ad creative, and machine learning-driven ad campaign optimization
• Includes ethical considerations and legal aspects about privacy and data protection