Make Linkedin Work for Your Business: The Complete Guide to Marketing Your Business, Generating Leads, Finding New Customers and

HOW TO MAKE LINKEDIN WORK FOR YOUR BUSINESS Many businesses and entrepreneurs are still struggling to make social media work for them and are either continuing to waste valuable time and resources or giving up altogether. However, businesses that are mastering social media marketing and networking are not only reaping enormous rewards, but also building one of their most valuable assets, a following of loyal customers and brand ambassadors who are going to secure their success in the future. Whether you are completely new to LinkedIn marketing or you are already running a campaign, this book aims to demystify social media marketing and teach you step-by-step the principles, strategies, tactics and tips to make LinkedIn work for your business. In this book you will learn all about the benefits of social media marketing, the psychology behind it together with how to use the almighty power of LinkedIn to: Identify and find your ideal customers Generate and capture new leads Drive traffic to your website Increase sales conversions Build your brand You will learn: How to fund successful LinkedIn marketing plan How to set up your personal profile and a company profile for success How to build a highly targeted audience of valuable connections on LinkedIn The Best types of content to post on LinkedIn The benefits of the LinkedIn publishing programme The benefits of starting your own group on LinkedIn How to advertise on LinkedIn How to measure your results on LinkedIn How to use SlideShare The importance of blogging How to set up a blog How to best prepare your website for success

Alex Stearn is the author of the nine book series, Make Social Media Work for your business. The series covers all the major social media platforms, including Twitter, Facebook, Linkedin, Google+, Instagram, Pinterest, Tumblr and YouTube. Each book goes into great detail explaining how businesses can really make a difference by using social media to generate leads, find new customers and build their brand. Social media marketing is surrounded in a great deal of hype and mystery and although many businesses owners could see the great successes being enjoyed by others they were still struggling to see how they could make it work for their own businesses. In 2012 Alex set out on a two year journey of discovery and research to find out how businesses could use social media effectively to get ahead of the competition. Two years later she published her nine books which are all available on amazon in both print and kindle versions. Alex started her career in hotel sales and marketing in London 25 years ago and has since run her own businesses, built her own marketing and social media consultancy business and is passionate about helping others to market their business. Alex has a blog and also regularly posts social media tips and marketing tips on her social media pages.