Social Psychology

Written by a pair of authors who are teachers first and are also active researchers for instructors and their students, Thomas Heinzen and Wind Goodfriend’s Social Psychology delivers the scientific story of social psychology in an engaging, relatable and simple manner. The text uses an approach rooted in case studies to create a memorable narrative that illustrates and enlivens concepts across social psychology. Heinzen and Goodfriend tell social psychology’s story by engaging students in a science-driven conversation rather than a one-sided lecture. This conversation is framed within chapters via an evolutionary theory underpinning and carried through each chapter by stories of research. Chapters are streamlined to engage students via introductory learning objectives posed to the reader as questions, and then answered as general learning outcomes within the text to actively engage students with the text. Additionally, Social Psychology will uniquely feature Pop Culture to engage students and to make conceiving concepts easier by using examples relevant to the students’ own lives. Social Psychology will contain appendices relating to Applied Social Psychology, as seen in comprehensive textbooks. The text will also contain a unique, forward thinking chapter covering Behavioral Economics.