Startup Story: An Entrepreneur’s Journey from Idea to Exit

A founder’s wild memoir of startup success, told from hot tub inception to ＄50 million exit with the humor of a comic and the perspective of an educator.

In The Startup Story: An Entrepreneur’s Journey from Idea to Exit, renowned serial entrepreneur Martin Warner takes a fledgling company all the way from zero to hero, selling it for ＄50 million after a mere 17 months. It’s a memoir of whirlwind entrepreneurial success, a nonfiction narrative that puts the reader in the CEO’s seat, giving the feel of what it’s really like to steer a company around the toughest of tracks and come out with a massive payday.

A mix of Wolf of Wall Street, The Big Short, and The Apprentice, TheStartup Story reads like a novel but is strictly a true story packed with entrepreneurial insights. It is a rollercoaster ride through the heaven and hell of the tech business world, populated by geeks, pirates, conmen, tycoons, geniuses, and fools. Forced to do everything at warp speed, Warner chucks all the accumulated wisdom of his own Entrepreneur Seminar out of the window on his way to a holy grail exit.

Along the way, readers piece together an entrepreneurial how-to (and how-not-to) manual, with each chapter traversing the highs and the lows of founding a growing company. It shows the reader how to build a tech company out of pure desire and dogged willpower, combined with some timely expertise.

The short, hilarious, and hair-raising history of Warner and his company, botObjects, provides a parable of the quintessential business experience packed with entrepreneurial insights and lessons to be learned.

Martin Warner is one of Britain’s leading entrepreneurs and a global thought leader on the subject of entrepreneurship. He is also an educator, inventor, film producer and investor. Martin is currently the CEO of Flix Premiere, a leading independent streaming service, and the chairman & founder of Autonomous Flight, an electric aviation focused design and manufacturing firm pioneering eVTOL urban air mobility. Martin is the founder, author, and mentor of Entrepreneur Seminar, a top online learning & mentoring program for entrepreneurship.

Martin cofounded botObjects, a revolutionary 3D printing software and hardware manufacturer, which was later acquired for ＄50MM in January 2015 in a record breaking 17 months by the industry leader. Warner coinvented a ground-breaking, full-color 3D desktop printer which made the front cover and appeared No.1 in T3’s Magazine Hot 100 products. Martin recently made the top 100 global innovators list by Business Cloud.

Having taught entrepreneurship for 20 years, over 250,000 people have been impacted by Martin’s education across the world. Today, he shares his thought leadership, teachings, and coaching through Entrepreneur Seminar, his accelerated education program.

Martin has developed over a dozen leading products and published over 120 patents. He has interviewed some of the greatest leaders and innovators in the world today, including Sir Richard Branson, Peter Guber, Steve Wozniak, Jimmy Wales, Carly Fiorina and others.

Martin frequently comments on his ventures in the media, and has appeared on many news programs including Sky News, BBC News, BBC World News, Fox Business, and across many print, magazine and online media outlets across the world. He has appeared on a number of magazine cover’s including Variety and Screen, and delivered a keynote interview at the Cannes Film Festival.

Previously, Martin held executive management roles at JP Morgan & BearingPoint (formerly KPMG Consulting). He resides between London and New York.