The Laws of PROFIT: Plan for Profit, or Plan for Loss

The Laws of Profit describes the success principles business leaders must know to plan, create and execute Profit Plans; and dispels the common myths as to why Business Plans, Annual Plans and Sales & Marketing plans are NOT PROFIT PLANS. The book uncovers the 7 KEYS every business must use to plan, control and increase their profitability, and how to increase revenues and profits scientifically regardless of the economy.In The Laws of Profit, you will learn why selling at cost actually LOSES PROFITS, and how some companies literally market and sell themselves into bankruptcy. It describes the symptoms of Profit Deficit Disorder, and how it can be cured to stop losses and free profits. The book answers questions like - ＂Why are your revenues increasing but your profits are not?,＂ and ＂Why is speeding up your operations actually causing you to LOSE money?＂ The Laws of Profit bridges the gap between formal education and years of experience for the entrepreneur and business leader to focus on cash and cash impacts of decision making in order to realize profitability, -faster. As most managers are not specifically trained in how to make profits, the material specifically details exactly WHAT businesses must do to increase PROFITS NOW, instead of becoming a victim of the 90% of businesses which fail within their first 5 years. The book dives into providing extra value to your customers, and why it is critical to align their needs with the company’s business model to plug hidden profit leaks. In addition, The Laws of Profit shows why following the strategy rules will lead to making profitable decisions as their impact on revenues and profitability are predetermined, and therefore, planned.The Laws of Profit gives the entrepreneur a method to focus their strategic rules given their business model to maximize their cash position. Controlling the key profit drivers for growth and sustainability are the core success principles, application of The Laws of Profit takes businesses to the next level of performance. Plan for Profit, or Plan for Loss.

Michael E Kinlow is a strategic financial operations consultant working primarily with small to medium-sized businesses and hospitals to align their operational activities for profitability. He brings over 30 years of business experience as an engineer, actuary and financial operations specialist for multiple companies, ranging from startups to the Fortune 500. His range of experience encompasses the retail, manufacturing, financial, transportation and travel industries. Michael has an MBA from the Fuqua School of Business at Duke University, and a Bachelor of Science in Mechanical Engineering from Howard University. He has a Fellowship from the Life Management Institute and is an adjunct Finance Professor at Belhaven University in Orlando, Florida.