The FIT Rule

The FIT Rule is a book written from author David Roberts' close to twenty years experience in helping small business owners with their small business needs. In it, he examines the three principles that make a business successful, these three principles he has named The FIT Rule. 

FINANCE - There is more to just having money available to start a business and more to keeping track of revenues and expenses. It is the very life-blood of a business and yet the most neglected of the three principles. 

INDUSTRY- What makes some businesses successful and others fail is not a secret. It is a matter of understanding their Industry is what a small business does whether is it a product or service based business. 

TELL-A-MARKETING - For some reason, there are still those new business owners who think that if they just advertise in enough locations and media that they will get customers. That just is not true. Marketing does not have to be expensive, it doesn't have to be comprehensive, it does have to be targeted to the right people. 

David Roberts begins the book at the idea of starting the business, when it is absolutely essential to get all three principles working together from day one. He continues for more established businesses implementing the FIT Rule where they are at. Finally, he looks at a business' later years from the perspective of using the principles to help a business grow horizontally, vertically and exponentially.