A Pocket Guide to Nike

Discover the legendary story of Nike, where innovation and a signature swoosh took the world by storm.

In this illustrated guide, style writer Josh Sims explores the rise of the world’s biggest sportswear company from its humble beginnings in Oregon to global fashion monolith. Featuring all of Nike’s most iconic designs, highlighting their industry-defining innovations and pop-culture influence, A Pocket Guide to Nike is an essential read for all style seekers and sneakerheads.

Josh Sims is a freelance style writer, contributing to the likes of the Financial Times, The Independent, The Independent on Sunday, Mail on Sunday, Channel 4, the BBC, Esquire, GQ, Wallpaper* and i-D. He is the author of Icons of Men’s Style and Cult Streetwear for Laurence King and contributor to several fashion books from Taschen. He has extensive contacts within the style and mainstream press.