A Pocket Guide to Adidas

Discover the legendary story of Adidas, where three signature stripes took the globe by storm. In this compact guide, style writer Josh Sims delves into the incredible journey of one of the most iconic brands in the world today.

From a small town in Bavaria, Germany to a symbol of quality, performance and cutting-edge design, Adidas’ rise is nothing short of extraordinary. A Pocket Guide to Adidas invites you to step into the world of visionaries like Adi Dassler whose relentless pursuit of excellence revolutionized the world of sports and fashion.

Josh Sims is a freelance style writer, contributing to the likes of the Financial Times, The Independent, The Independent on Sunday, Mail on Sunday, Channel 4, the BBC, Esquire, GQ, Wallpaper* and i-D. He is the author of Icons of Men’s Style and Cult Streetwear for Laurence King and contributor to several fashion books from Taschen. He has extensive contacts within the style and mainstream press.