Qualitative Research for a Digital World: A Practical Guide

Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give you the confidence to carry out cutting-edge qualitative research.

This book will provide you with

- The knowledge you need to advance your qualitative research understanding across all disciplines.

- A practical reflection of the application of relevant research methodologies.

- An overview of research ideas, cases, and examples.

With a wealth of exercises and examples, this book will become a reference point for qualitative research in the digital context by adopting a case-in-point approach for students across all social science disciplines.

Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK.

Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India).

Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.

Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK.

Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India).

Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.