Research for Designers: A Guide to Methods and Practice

Design is everywhere: it influences how we live, what we wear, how we communicate, what we buy, and how we behave. In order for designers to design for the real world and define strategies, rather than just implement them, they need to learn how to understand and solve complex, intricate, and often unexpected problems. Research for Designers is a guide to this new, evidence-based creative process.

By combining design-led innovation and strategic foresight with agile and lean management principles, Prof. Gjoko Muratovski helps organisations become human-centric, more efficient, and future-proofed. Prof. Muratovski has more than 25 years of experience working and collaborating with Fortune 500 companies, universities, and governments from around the world, including the U.S. Federal Government, Australian State Governments, NASA, International Space Station (ISS), World Health Organization, UNESCO, Greenpeace, TATA, Johnson & Johnson, P&G, Toyota, Ford, General Motors, Fiat Chrysler Automobiles, Amazon, and Facebook.

Prof. Muratovski is the Provost and Chief Academic Officer of the AIAT Australian Institute of Advanced Technologies (Australia), an Innovation Consultant at Stanford University (USA), and Project Partner with the BMW Group + QUT Design Academy (Australia). He also holds a range of other academic appointments, including Adjunct Professor at SWPS University of Social Sciences & Humanities (Poland), Adjunct Professor at Queensland University of Technology (Australia), Adjunct Professor at Anant National University (India), and Visiting Professor at University of Zagreb (Croatia).

Prior to these, he was Industry Professor at Deakin University (Australia), Visiting Professor at the Copenhagen Business School (Denmark), Guest Professor at Tongji University (China), Visiting Professor at Accademia Italiana (Italy), Scholar-in-Residence at the Frank Lloyd Wright’s Fallingwater Institute (USA), and Endowed Chair and Director: Ullman School of Design at the University of Cincinnati (USA). Some of the other high profile roles that he has held include Director of the Victorian Government program Digital Futures (Australia), Scientific Expert for the Ministry of Education, University, and Research (Italy), High-End Foreign Expert with the State Administration (China), Technical Expert with the Dumfries & Galloway Council (Scotland), Advisor to the Auckland Council (New Zealand), Advisor to the Office of the Prime Minister (Macedonia), Advisor to the Ministry of Economy and Industry (Israel), and an Advisor to the White House Presidential Innovation Fellows Program (USA).

Prof. Muratovski has also been an invited member of thought leading organisations such as the Yale Higher Education Leadership Summit (USA), Oxford Digital Leaders Network (UK), Oxford University Society (Australia), Forbes Councils (USA), and the Future of Learning (India). He is an Ambassador for the Good Design Awards (Australia), Fellow of the Designers Institute (New Zealand), and Fellow of the Design Research Society (UK). He holds a PhD in Design Research and Corporate Communication Strategies.