Barbecue is a state of mind. A low and slow, feel good, process that should be savored. That’s what Barbecue Tricks - the site at http: //BarbecueTricks.com and the YouTube channel - want to encourage. The site was started by Country Radio DJ, Bill West, to help share some useful foodie tips he was collecting hanging around South Carolina’s best Pit Masters. West is on air host and Operations Manager of Charleston’s leading radio stations and has interviewed some of entertainment’s biggest celebrities including Taylor Swift, Darius Rucker, Paula Deen, Zac Brown, Ryan Seacrest, Garth Brooks, Keith Urban, Carrie Underwood and Alton Brown. The tips and tricks caught on because they simply helped backyarders with grilling and BBQ problems. His online video channel has accumulated over 35,000 subscribers and more than 3 million video views. In 2010, he launched a weekly video podcast called GRATETV along with Pit Master friend, Jack Waiboer, and really started to build a tribe of fans. Says West, "The show is always a beer in length and is all about BBQ, recipes, learning, and having a low and slow good time." West served as one of the founding board members for the Southern Barbecue Network and is a certified SBN judge. West lives in Mount Pleasant, SC with his wife MJ, and teenage, guitar slinging son, Jack.