購物比價 | 找書網 | 找車網 |
FindBook |
有 1 項符合
Narrative Generation的圖書 |
Narrative Generation 作者:Ann Badillo,Tim Donovan,Tobin Trevarthen 出版社:21st Century Narrative 出版日期:2016-09-28 語言:英文 |
圖書館借閱 |
國家圖書館 | 全國圖書書目資訊網 | 國立公共資訊圖書館 | 電子書服務平台 | MetaCat 跨館整合查詢 |
臺北市立圖書館 | 新北市立圖書館 | 基隆市公共圖書館 | 桃園市立圖書館 | 新竹縣公共圖書館 |
苗栗縣立圖書館 | 臺中市立圖書館 | 彰化縣公共圖書館 | 南投縣文化局 | 雲林縣公共圖書館 |
嘉義縣圖書館 | 臺南市立圖書館 | 高雄市立圖書館 | 屏東縣公共圖書館 | 宜蘭縣公共圖書館 |
花蓮縣文化局 | 臺東縣文化處 |
|
In a world where story has become everything, organizations are finding it increasingly hard to compete. That’s because stories can only take you so far. The real power lies in narratives.
We are surrounded by noise. We are overwhelmed by information from social media, news and advertising. In this environment, it can be impossible for a brand, cause or individual to be heard.
Organizations have traditionally used stories to try and connect with their audiences. But now, stories aren’t enough. To be heard and to authentically connect to an audience, organizations need to embrace narrative.
So what do we mean when we talk about narrative? In this book, the reader will learn what narrative is and why it is important. They will learn the conditions that give rise to a narrative. They will get a sense of the basic roles of the participants in the dance of narrative. We call them narrative “Initiators” and “Respondents.” They will also learn about the elements of the existing narratives they live with, and are creating.
By defining narrative, we help the reader see the narratives all around them. We then lay out the building blocks of narrative so the reader can think about their own narrative. Finally, we provide simple worksheets to guide the narrative-building process for organizations of any size.
Our hope is that by walking readers through the narrative-building process, they will be more empowered to connect with their audiences and create authentic, lasting relationships.
|