Popular Culture: Introductory Perspectives

Danesi’s introduction to popular culture takes students through major forms of media to explore a vast array of cultural theories. The fifth edition features updated coverage on social media and digital cultures, including those surrounding memes, video games, virtual reality, and streaming services.

Marcel Danesi is professor of anthropology, semiotics, and communication theory at the University of Toronto. He is the author of several books, including the Concise Dictionary of Popular Culture.