The Rowman & Littlefield Handbook of Media Management and Business

This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment.

L. Meghan Mahoney is associate professor in the Department of Communication & Media at West Chester University of Pennsylvania. She regularly publishes research on issues related to new media audiences, social media, and media management. She is coauthor of Strategic Social Media: From Marketing to Social Change. She has published in the Journal of Media Education, Journal of Intercultural Communication, Journal of Medical Internet Research, Journal of Development Communication, and Journal of Media and Communication Studies. She has served leadership positions in the Broadcast Education Association and the Eastern Communication Association.

Tang Tang is Professor in the School of Media and Journalism, and School of Emerging Media and Technology at Kent State University. Her research interests include media management and business, uses and effects of emerging media technologies, and sport communication. Tang is a Faculty Fellow of the Television Academy, National Association of Television Program Executives, and International Radio and Television Society, and has held leadership positions in the Broadcast Education Association and the International Communication Association.