Land Your Dream Career in College: The Complete Guide to Success

After more than a decade of helping thousands of college students chart a path towards successful careers, Tori Randolph Terhune and Betsy A. Hays are back with a second edition of Land Your Dream Career in College full of updated strategies for today’s future leaders.

Both the college landscape and the world of work have witnessed seismic shifts in the last decade, from the rapid advancement of digital technology to the global reshaping of the workplace caused by the pandemic. Now more than ever, it’s essential for students to consciously shape their college experience as a road to an immediate career.
The second edition meets students at the early planning stages for college, assessing interests to find a dream career that’s right for them, understanding the courses they need to take, the internships and opportunities they must seize, and the obstacles they’ll encounter. Key to the new edition is a focus on defining your dream career, using the latest tools and resources to build your portfolio of knowledge and experience, and how to pivot if your dreams or realities of life change.

Tori Randolph Terhune is a social media strategist, coach, and educator for small businesses. With a specialized focus on profiles boasting fewer than 10,000 followers, she blends social media best practices with search engine optimization and content creation, crafting impactful strategies for businesses aiming to break through the digital noise.

Betsy A. Hays is a sought-after speaker, educator and facilitator who specializes in communication and productivity topics, as well as the subject matter of this book. She is the lead Public Relations and Advertising Professor for the Department of Media, Communications and Journalism at California State University, Fresno. In addition to managing the advertising and public relations option, Hays is the faculty adviser for the Public Relations Student Society of America.