Make Success Happen: Seven Steps to Developing a Marketing Plan

Through Make Success Happen, marketing expert Deborah Galiffa Fliehman accelerates your journey along a rigorous marketing plan learning curve.

Reviewers say, "this is a must read for anyone looking for a step-by-step process," "Debbie does an amazing job of making sense of it all in simple, easy-to-follow steps," "Debbie is one of the most thorough and effective marketing professionals I have ever dealt with," "Make Success Happen is a must read for entrepreneurs, executives, and business leaders across all industries."

Fliehman's seven steps include how to organize a team, develop purpose statements, create a corporate identity, identify customer opportunities, select marketing activities, prepare a budget, and implement and evaluate your marketing plan. As a bonus, she has included a chapter on how to build a graphic standards manual.

She shares her extensive knowledge and experience in marketing communication; advertising; sales promotion; public relations; conventions, tradeshows, and special events; public speaking; management consulting; strategic planning; publications; training and education; audio and video production; and budgeting.

Deborah Galiffa Fliehman is the founder and president of Creative Technical Resources, Inc., a marketing communication, advertising, and sales promotion agency. She and her team have worked on thousands of projects with hundreds of clients representing more than twenty industries.

Debbie has received awards and recognition for authoring Customer Retention through Quality Leadership; film production; marketing communication and advertising materials; campaign development; and her contributions to business. She held marketing management positions for two Fortune 500 companies, was an adjunct instructor at a local college; served as a public information officer; and was a columnist for a business publication.

Her company is certified through the Women’s Business Enterprise National Council (WBENC), the largest third-party certifier of businesses owned and operated by women in the United States.

She has an MBA from Lake Forest School of Management and an MS in marketing communications from Roosevelt University.