The Power of Instinct: The New Rules of Persuasion in Business and Life

＂People don’t decide with their conscious brain, but by instinct. And according to marketing expert Leslie Zane, if you want to promote a product, an idea, or yourself, you have to connect with your audience on an instinctive level. To do this, you need to understand the neuroscience of consumer choice and employ techniques that work with a person’s brain, not against it. The more positive impressions we have with a particular brand, the more neural connections are formed. Whether you’re an entrepreneur, Fortune 500 executive, marketing professional, or job hunter, mastering the power of instinct will help you supercharge growth and become the best, most immediate choice for your audience＂--

Leslie Zane has been turning the marketing industry on its head for the past 30 years. As the founder of Triggers, a brand consultancy firm founded on the premise that instinct, rather than conscious thought, guides brand decisions, Zane has accelerated growth for Fortune 100 companies like PepsiCo, Mars, Aetna, Kraft Foods, and McDonald’s. Her work has been featured in the Harvard Business Review, MIT Sloan Review, Forbes, Barron’s, TEDx, Scientific American, and more. A graduate of Yale University and Harvard Business School, Zane lives in Armonk, NY.