From Failure to Fabulous

Doni Jones is a wife, mom and entrepreneur that lives in Atlanta GA. She is a writer, speaker and the CEO of a professional tree care company in Atlanta. Doni is grew up in St. Louis Missouri. Her dream was to become a journalist and a business woman. She attended the University of Missouri-Columbia and due to bad choices and a lack of discipline she dropped out. After dropping out of college she pursued a career in retail sales and network marketing and eventually moved to Atlanta to pursue her dream of being a success in network marketing. Her dream turned into a nightmare after the network marketing company was shut down by the FTC. Out of frustration and needing a mental break Doni took a long drive to clear her thoughts and came up with the idea of starting a tree care company that served underserved communities while also becoming a better alternative in other communities for tree care in what is primarily a very male-dominated industry. Due to Doni and her team’s work ethic and passion her company has grown to become one of the premier tree care companies in Atlanta. Doni’s life at one time was plagued by bankruptcy, betrayal, sexual abuse and family dysfunction. She made a choice to change her life by reading books, watching videos and listening audio programs but success was elusive but eventually through hard work, consistency and discipline things changed. Doni is a happily married mother of two smart, kind and beautifufl daughters. Her life now is filled with love, success, happiness and healthy relationships.