The Commercial Theater Institute Guide to Producing Plays And Musicals

Now in its 25th year, the Commercial Theater Institute sponsors an annual intensive program in New York for individuals interested in producing or investing in the theatre that attracts people from all over the world. The top working theatre professionals offer hard, factual information to those interested in producing for Broadway, Off-Broadway, Off-Off-Broadway, anywhere in North America, as well as in the United Kingdom. The Commercial Theater Institute Guide to Producing Plays and Musicals now collects for the first time the cream of the crop of that advice, from the noted theatre professionals who participate in the program, in their own words. Interviews, contributions, and a resource directory are included from 30 theatre professionals who have won a total of 45 Tony Awards. Agents, directors, production designers, general managers, fundraisers, marketing directors, producers, and theatrical attorneys all offer invaluable advice in a book that will be the definitive resource in its field. The contributors include: Jason Baruch, Associate of the law firm Franklin, Weinrib, Rudell, and Vassallo, P.C., on the legal aspects of producing; Adrian Bryan-Brown, Boneau/Bryan-Brown, on publicity; Nancy Coyne, Serino/Coyne, on advertising; Mike Isaacson, Fox Associates, LLC, on touring companies; Michael David, Dodger Stage Holding; Kevin McCollum, The Producing Office; Daryl Roth, Daryl Roth Productions; and David Binder, David Binder Productions on the role of a producer in the developmental process of theatre. McCollum, one of the producers of the smash hit Avenue Q, attended the CTI Intensive program to get his start; Roche Schulfer, Executive Director, The Goodman Theatre, on regional theatre; Jack Tantleff, William Morris Agency, on the role of an agent.