WHAT LOGOS DO: AND HOW THEY DO IT

Logos are one of the most succinct forms of advertising and one of the greatest challenges of graphic design: besides being immediately recognizable, logos must convey a big message in a small space. The best logos are striking, symbolic brands that cut through language by employing shape and color as their main communication tools. What Logos Do and How They Do It presents twelve case studies and hundreds of examples of current logos that have met with great success. An essential for both novice and professional designers, this book illuminates the logo design process and explains what makes each logo work for its market.

Authors Anistatia R. Miller and Jared M. Brown wrote Shaken not Stirred: A Celebration of the Martini (HarperCollins). They recently produced a sequel, Champagne Cocktails (Regan). They are former contributing editors to Adobe online and print edition magazines. Both have also written for Wine Spectator, Cigar Aficionado, and Icon: Thoughtstyle magazine.