Technology and Business Strategy: Getting the Most Out of Technological Assets

WILLIAM M. WATKINS has spent a number of years as Manager of Licensing for Union Carbide where he was heavily involved in the management and marketing of a broad array of technological assets. He has been active in the Service Corps of Retired Executives, providing consulting to small businesses. He has served on the business faculty at West Virginia State College and is the author of Business Aspects of Technology Transfer (1990).