圖書名稱:The Big Moo: Stop Trying to Be Perfect And Start Being Remarkable
內容簡介
A collaboration of top business thinkers draws on the philosophies of Seth Godin's Purple Cow, sharing case stories that illustrate the effective development and promotion of innovative ideas, in a guide for professional groups that explores such themes as embracing change, taking risks, and standing out in one's market. 35,000 first printing.