Beyond Management by Objectives: A Management Classic

A management classic indeed, reissued and updated because it is simply the best concise guide to what happens when an organization installs and commits itself to a management-by-objectives system. Written by one of the best-selling management experts (J. D. Batten’s ’Tough-Minded Management’ has sold over 100,000 copies, and his various other titles have also reached very wide audiences) this book presents practical advice, techniques, guidelines, checklists, and action plans to help managers learn the art of motivation. Today’s manager is a leader who recognizes that pushing and repressing employees are counterproductive to achieving an organization’s goals. What is needed is a positive climate in which MBO can operate successfully. The personal involvement of each employee is essential to the all-out effort of the company, and it is this personal commitment to meet challenges that brings the organization’s goals to life. Mr. Batten shows how MBO can be used to bring about a climate of productiveness and profitability. He lays out a seven-phase process that includes practical, results-oriented advice designed to make any MBO program a success.

Joe D. Batten is Chairman and CEO of the consulting firm of Batten, Batten, Hudson & Swab, Inc., based in Des Moines, Iowa. His clients have included McDonalds, Xerox, Marriot, and IBM. His previous book, ’Tough-Minded Management, ’ has been translated into twenty-one languages. H. Ross Perot called it the greatest management book in the world. A noted lecturer, Batten was one of the first included into the Speakers Hall of Fame