Who is George Burk? In 1998, Captain George Burk’s USAF (Ret.) story of his experience as a plane crash and burn survivor, The Bridge Never Crossed-A Survivor’s Search for Meaning, generated an outburst of praise from everyone who read it. On May 4, 1970, George was the sole survivor of 14 Air Force personnel in a military plane crash. He suffered extensive burns, and multiple internal injuries. This motivational speaker and author returns with an-other book presenting many of the lessons and principles of life learned as a survivor and "overcomer." George Burk is a highly decorated military officer and public servant who presently resides in Scottsdale, Arizona. He is a nationally recognized motivational speaker, trainer and writer whose mission is to "entertain, inform, inspire and persuade." As a plane crash and burn survivor, George Burk shares with you his experiences, principles, and values you can use on your journey; they are valid and work because George uses them in his own life. Whether you are a professional immersed in a search for organizational change, excellence, and quality improvement, or an individual looking for ways to improve your personal life, you will find invaluable information in Captain Burk’s writings and speeches. In a refreshingly straightforward and sometimes humorous style, George Burk shares his unique insights and perspectives into effective leadership, meaningful change, core values, and what it takes to be an effective leader. He offers the suggestion, based on his unique experiences, that for any change to be effective, it must be sequential, that is inside out-not outside in. George writes that life is filled with joy and adversity. It is adversity which is part of life’s test, which makes us stronger. These adversities include obstacles, challenges and sufferings. He shares with you the idea that failure is not falling down, but staying down. the reader will learn the importance of a positive attitude, and how honesty, integrity and the deeply imbedded desire to live play in a person’s journey through life. Captain George Burk P.O. Box 6392 Scottsdale AZ 85261-6392 1-800-769-8568 website: http: //www.georgeburk.com email: gburk@georgeburk.