Become Unmistakable: Start the Journey from Commodity to Oddity

Break Free From Ordinary Business LeadershipHOW DO YOU LEAD YOUR BUSINESS? No two companies operate the same way andneither should their styles of leadership. Unfortunately, many corporations use the sameleadership methodologies and are afraid of deviating from the status quo. Business partnersMICHAEL D. NOVAKOSKI and JOHN M. PARKER of Elzinga & Volkers, a Michigan-basedconstruction company, believed a different way was possible. In their book, BecomeUnmistakable: Start the Journey from Commodity to Oddity, Novakoski and Parker examinehow business leaders can tap into their “right-brained leadership” to foster a creativeand employee-centric culture. This book will show you how changing your leadershipperspective and moving away from the commodity mindset can reap immeasurable benefitsto your business.