CEO Priorities: Master the Art of Surviving at the Top

CEO Priorities provides direct, specific, and valuable real-world advice and insights for CEOs and aspiring CEOs or executives, supported by relevant stories couched in humor and irony.

Neil Giarratana takes you inside the CEO’s office and lays out a top executive’s priorities—get these right...or else! He covers the key areas that must be handled well and with smarts, and explains in detail how to do it. Weaving in examples from his 30-plus years of experience, Giarratana packs CEO Priorities full of fascinating, surprising, and always relevant information.

You’ll learn what you need to know about the critical areas of concern or activity for a CEO, any one of which could mean the difference between success and failure, plus targeted advice to help you:

•End divisive office politics
•Fast-track new product development
•Handle a bad quarter
•Forecast earnings without being foolish
•Employ moral responsibility as a competitive advantage
•Avoid the dark side of passion
•Successfully effect changes in company culture
•Introduce a new business model

Everything of major significance you’ll have to face as a CEO is identified and analyzed in this important new title.

Neil Giarratana spent 32 years as a CEO in diverse industries, including cosmetics, toys, leather goods, and durable goods manufacturing. As the senior executive, he managed companies both in Europe (he is fluent in German and French) and the United States. He holds a BA in international relations from Stanford University and an MBA from the Harvard Business School. Neil currently resides in the Chicago area.