Think Like a Marketer

"“I feel so empowered with Laurons clear, practical marketing strategies. She shows you how to make marketing automatic, and as a business owner, thats exactly what I need. No business should run without this information.” — Valerie Boudreaux-Allen, First Step Business Training & Consulting; Houstons SBAs Women in Business Champion, 2007Do you find marketing to be confusing, difficult, or overwhelming? Are you not sure where to begin? Do you have a plan, but dont know how to make it happen?To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day. Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affect your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.Chock-full of specific examples and proven processes, Think Like a Marketer will teach and show you how to: — Think, act, and communicate like a marketing pro. — Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed). — Stand out in a cluttered and overcrowded marketplace. — "“Stir the pot” to build and maintain marketing momentum. — Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.With Think Like a Marketer, youll be prepared to put marketing into action and turn yourself and your business into a marketing machine!Lauron Sonnier is president of Sonnier Marketing & Communications, Inc. (Houston, Texas). She has helped countless companies, managers, and entrepreneurs put marketing into action to grow their businesses on a daily basis. A member of the National Speakers Association, Sonnier presents powerful marketing ideas and strategies to audiences throughout the country. She has been featured in numerous local and national publications. She holds a BS in Communciations and spent 20 years in the marketing trenches, working in television, public relations, and advertising. A Cajun from Louisiana, Sonnier couldnt talk if you tied her hands