為愛而建立

Offers data-driven proof that products and services appealing to customer's emotional needs outsell the competition

Provides a clear method and set of tools to enable companies to develop high emotion products and services

Includes case examples from a wide variety of industries

Emotion is the single greatest lever in building enduring relationships with customers-it's what makes them not just purchase a product or service, but get excited about it. Leading companies do more than produce things that work better. They address their customers' emotional needs-they make them feel better. But this isn't something you can add on after the fact. Your products and services must be built to love from the very start. This book shows you how.

Peter