Stories Sell: Storyworthy Strategies to Grow Your Business and Brand

WIN CUSTOMERS AND BUILD BRANDS THROUGH THE POWER OF STORYTELLING

Moth GrandSLAM all-time champion storyteller, writer, and business coach Matthew Dicks presents a guide to using the power of storytelling for success in business of any type or size. Matt has found that the basic principles of effective storytelling are universal, teachable, and more crucial than ever for business communication. Jam-packed with examples, Stories Sell reveals the ingredients of a compelling story and then demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, effective sales pitches, and presentations that people actually want to hear. Topics include:

- The three elements of a winning story: stakes, suspense, and surprise
- Finding the right narrative structure (and why beginning at the beginning isn’t always the best method)
- The power of being vulnerable: how admitting your mistakes can build rapport with audiences
- When and how to use humor
- Zigging while others zag: making yourself stand out from competitors

Whether you’re an online marketer, advertising professional, salesperson, small business owner, independent contractor, or Fortune 500 executive, Stories Sell will teach you to find your voice and get your message across for maximum impact and profit.

Matthew Dicks is a bestselling author and award-winning slam storyteller with a record-breaking fifty-eight victories at the Moth StorySLAM competition and nine victories at the GrandSLAM. In addition to cofounding Speak Up, a Hartford-based storytelling organization, he has written two previous nonfiction books and several novels, which have been translated into more than twenty-five languages. The humor columnist for Seasons magazine, he also teaches storytelling and public speaking to individuals, corporations, nonprofits, universities, and schools around the world. He lives in Newington, Connecticut, with his wife and two children. Masha Retovski is a former director of corporate marketing at Slack who lives in San Francisco.

MatthewDicks.com