Sustainable Excellence: The Future of Business in a Fast-Changing World

Today’s business landscape is changing in fundamental ways. While natural resources are growing ever more scarce and expensive, technology and changing consumer expectations are making transparency a fact of life. In Sustainable Excellence, Aron Cramer and Zachary Karabell examine Coca-Cola, GE, Nike, Starbucks, and many other companies that are transforming themselves by responding to these paradigm shifts and in the process shaping the future. Through these and other fascinating stories, Sustainable Excellence makes the case for a different way of doing business—one that will define both business success and economic vitality in the 21st century.