Ultimate Guide to Google Ads

Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

Updates specific to this edition include:

Perry Marshall is one of the world’s most expensive and sought-after business consultants. He has helped over 100,000 advertisers save billions of dollars in ＂AdWords stupidity tax＂.

Mike Rhodes, CEO and founder of WebSavvy, is an international speaker and bestselling author, specializing in Google Ads, Google Analytics, and website conversions for business growth

Bryan Todd is an international marketing consultant and Google Ads specialist with clients in dozens of industries from healthcare and book publishing to manufacturing and computer software.